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Adidas AG
Adidas replaces China chief as sales suffer after consumer boycott over Xinjiang
...Jonathan Cummings, Asia-Pacific president of brand consultancy Landor and Fitch, said that after years of market dominance, Adidas and Nike were being challenged by “cheaper domestic brands that have become...
March 8, 2022
ReviewFilm
The Pale Blue Eye — Christian Bale and Edgar Allan Poe meet in ripe malarkey
...Instead, he is veteran detective Augustus Landor, summoned to West Point military academy in the glacial winter of 1830....
December 22, 2022
FT Live
Future of Retail
Securing long-term business growth with technology innovation
Tuesday, 17 SeptemberLondon, UK
Letter
Letter: Airlines should focus on passenger comfort
...Peter Knapp Group Chairman, Landor & Fitch London SE1, UK...
June 22, 2022
BBC World Service
BBC World Service to cut 400 jobs in funding squeeze
...World Service director Liliane Landor said “we will continue to bring the best journalism to audiences in English and more than 40 languages, as well as increasing the impact and influence of our journalism...
September 29, 2022
The FT ViewThe editorial board
Airlines have made promises they are unable to deliver
...Letter in response to this editorial comment: Airlines should focus on passenger comfort / From Peter Knapp, Group Chairman, Landor & Fitch, London SE1, UK...
June 9, 2022
St James's Place PLC
St James’s Place to overhaul pay and perks
...SJP told staff it had called in Landor, a brand consultancy that has worked with clients including P&G and British Airways, to help it polish its image, with work officially starting last month....
February 2, 2020
FT Live
Global Private Banking Awards 2024
Celebrating excellence in wealth management
Thursday, 7 NovemberThe Landmark London, London, UK
Technology
#MeToo in Silicon Valley
...“People are more engaged than ever before in working with and for companies that share their values,” says Tiffany Vasilchik, chief growth officer at branding agency Landor....
January 22, 2019
Retail & Consumer industry
Politics of products risk populist backlash
...They’re becoming the weapons in the social war,” says Thomas Ordahl, chief strategy officer at Landor, a branding consultancy....
February 10, 2017
US & Canadian companies
US Olympic swimmer Ryan Lochte dumped by sponsors
...“In this case [Mr Lochte’s behaviour] shouldn’t really come to a surprise, as he has always portrayed this frat boy image,” said Trevor Wade, marketing director at Landor, noting it was on full display on...
August 22, 2016
US & Canadian companies
Political rifts run through US shopping malls
...Trevor Wade, marketing director at Landor, says: “Neither candidate is popular (in fact, they are historically unpopular), so brands might want to avoid endorsing either candidate....
November 2, 2016
Workplace diversity & equality
Profile: Muhtar Kent, Coca-Cola
...A brand that’s not reflecting [today’s diversity] is grotesquely out of touch,” says Thomas Ordahl, chief strategy officer at Landor, a brand consultancy....
May 26, 2016
Virtual and Augmented Reality
Advocates of virtual reality spot light at the end of the tunnel
...“There may be no direct marketing impact but the buzz around it has a lot of value,” says Thomas Ordahl, chief strategy officer at Landor, a brand consultancy....
June 7, 2016
Luxury goods
Trump brand faces testing time on Scottish links
...To an unusual degree for a celebrity brand, Mr Trump’s rests almost entirely on the man himself, according to Thomas Ordahl, chief strategy officer at Landor, a global branding consultancy....
December 11, 2015
US & Canadian companies
Martha Stewart Living sold for $353m
...back to her early days as an author and TV personality in the 1980s, Ms Stewart created the category of the modern tastemaker using the reach of mass media, said Thomas Ordahl, chief strategy officer at Landor...
June 22, 2015
Media
Stewart and Williams show talent task facing media groups
...Talent is scarce and hard to come by,” said Allen Adamson, North America chairman of Landor, a branding company. “For any content provider, when you lose a big star, it’s hard to fill that void.”...
February 11, 2015
FT Live
FTWeekend Festival: U.S. edition
Where the Financial Times weekend paper comes to life
Saturday, 4 MayThe REACH, at the Kennedy Center for the Performing Arts, F Street Northwest, Washington, DC, USA
ReviewLife & Arts
‘A Strange Kind of Paradise’, by Sam Miller
...rather odd forms of worship and how (like many subsequent visitors to India) he “became angry whenever anything went wrong”; how the English teenager Rose Aylmer, immortalised in a poem by Walter Savage Landor...
June 13, 2014
beyondbricsLuxury goods
Russia’s Novi Russky: RIP
...Landor reviewed buyer behavior in 11 areas, ranging from customer service to online retail and brand loyalty....
December 17, 2013
World
Business is buzzing in South Africa as ‘Brand Mandela’ profits from former president’s death
...Allen Adamson, managing director at brand consultants Landor Associates in New York, said more people will want to associate themselves with Mandela’s name after the mass media coverage following his death...
December 13, 2013
FTfm
Chipotle serves up a masterclass in digital marketing
...“When you move away to say why you do things and not just what you do, you open up the opportunity to unlock the power of a story,” says Allen Adamson, managing director of Landor Associates, a branding...
September 19, 2013
US & Canadian companies
IHT to be rebranded in overseas drive
...“This is an example of another big classic, heritage brand biting the dust,” said Allen Adamson, managing director of Landor Associates, a branding firm owned by WPP....
February 25, 2013
US & Canadian companies
Gay marriage furore rocks fast-food chain
...Allen Adamson, managing director at Landor Associates, a brand consulting firm, said the comments from Chick-fil-A’s president had damaged its brand perception among a large swathe of the population and...
July 30, 2012
ReviewLife & Arts
Ragtime, Regent’s Park Open Air Theatre, London
...Since its 1998 Broadway premiere it has never had a conspicuously successful revival, least of all in Britain (although a staging at the little Landor Theatre in Clapham last year was much admired), but...
May 29, 2012
ReviewLife & Arts
By Jeeves, Landor Theatre, London
February 11, 2011
Work & Careers
The public image: Etihad Rail
...UAE-based Brash Brands – a spin-off from Landor, the world’s best-known branding agency – says its marque is about “weaving prosperity for the nation”....
May 16, 2011
US & Canadian companies
Pepsi takes aim at Coca-Cola’s ad icons
...According to Alan Adamson, managing director of Landor Associates, a brand consulting firm, Pepsi faces an uphill battle against Coke so it must take such risks....
July 18, 2011

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